Knowwhattobuildnext.Seewhetheritworked.
We plan your roadmap, set up your analytics, and turn the numbers into plain decisions. For founders and small teams who are busy building and guessing at the rest.
Most businesses build on gut feel.
Ideas come from the loudest customer, the latest competitor, or whatever felt urgent on Monday. Analytics exists but nobody trusts it. Money goes into features and channels with no way of knowing which ones paid off.
We replace that with a short roadmap, tracking you can trust, and a monthly answer to one question: did it work?
Sixthings,doneproperly.
Product roadmaps
A clear plan for what to build over the next three to six months, and why each thing made the list.
Feature prioritisation
Every idea ranked by customer impact and build effort, so the work that matters ships first.
Analytics setup
GA4 and event tracking wired up properly, so the numbers you look at are actually right.
Dashboards & reporting
One dashboard with the handful of numbers that matter, plus a monthly report in plain English.
Conversion measurement
See where visitors drop off, which channels bring paying customers, and what each one costs you.
Data into decisions
A monthly review that says what worked, what did not, and what to change next. No jargon.
Audit.Setup.Runmonthly.
Audit
We look at your product, your tracking and your numbers, and tell you what is missing.
Set up
We fix the tracking, build the dashboard and agree the roadmap with you.
Run monthly
Each month you get the report, the review call and an updated plan for what to build next.
Builders who need a second brain on the numbers.
Founders with a product and a backlog but no product manager. Small businesses spending on a website and ads without knowing what returns. Teams whose analytics was set up once, by someone, probably.
If you can describe what you want the business to do next quarter, we can turn it into a plan and a set of numbers that tell you how it is going.
Threewaystoworkwithus.
Analytics Setup
Bespoke
one-off
GA4, event tracking and conversion measurement set up properly, plus one dashboard and a handover walkthrough. Fixed scope.
Monthly Partner
Bespoke
per month
Roadmap kept current, features prioritised, dashboard maintained, and a monthly report with a review call. Cancel any month.
Embedded Product Lead
Bespoke
per month
Everything in Monthly Partner plus weekly planning with your team, written feature specs, and briefs for your developers or agencies.
Every engagement is scoped and priced on a short call, so you only pay for the work your product actually needs. No fixed packages, no VAT surprises.
The questions owners ask first.
What does a product manager actually do for a small business?+
Decides what to build next and proves whether it worked. In practice that means keeping a short roadmap, ranking ideas by impact and effort, writing clear specs for whoever builds them, and reading the numbers afterwards. Most small businesses have plenty of ideas and no system for choosing between them. That system is what you are hiring.
I already have Google Analytics. Why is setup a paid service?+
A default GA4 install counts page views and little else. To make decisions you need events for the actions that earn you money (bookings, sign-ups, purchases), conversion tracking tied to your ad platforms, and a dashboard that filters out the noise. Most accounts we audit are measuring the wrong things or double counting. We fix that once and it stays fixed.
Do you build the features too, or just plan them?+
Both are available. Irvale is a studio with its own engineers, so we can write the spec and ship the build. If you already have developers or another agency, we write briefs they can act on and review what comes back. You choose how much we take on.
How quickly will I see value?+
The audit lands inside two weeks and usually pays for itself, because it names the leaks: broken tracking, features nobody uses, channels that lose money. Roadmap and dashboard follow in the first month. From then on it is a monthly rhythm of report, review, decide.
Stopguessingwhattobuildnext.
Book a 30 minute call. We will look at your product and your numbers and tell you honestly where the gaps are.
We respond within 24 hours.