Paid Media

A UK small business owner comparing Google Ads and Facebook Ads dashboards on a laptop.

Google Ads vs Facebook Ads for UK SMBs

A practical UK comparison of Google Ads and Facebook Ads, with sourced 2025 benchmark costs, honest trade-offs and a simple way to choose for your budget.

14 July 2026 · 9 min read

Marketing planning session comparing Google Ads and SEO budgets for a UK small business.

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Google Ads vs SEO for UK Small Businesses

Google Ads or SEO for your UK small business? Sourced costs, click-through data and honest timelines to help you decide where your budget works hardest.

9 July 2026 · 9 min read

A UK plumber's van parked outside a terraced house, tools loaded for the day's call-outs.

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Google Ads for UK Plumbers: A Profitable Setup

A practical setup guide to Google Ads for plumbers in the UK: campaign structure, budgets, negative keywords and sourced benchmarks for profitable leads.

5 July 2026 · 9 min read

Pound coins, a small calculator and an open laptop on a wooden desk under soft daylight, set up for a UK budget review.

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How Much Do Google Ads Cost in the UK? Real 2026 Benchmarks

Real 2026 Google Ads benchmarks for UK SMBs, with average CPC and CPL by sector, monthly budget tiers, LSA costs and where 500 pounds a month falls short.

6 May 2026 · 12 min read

UK small business owner reviewing a Google Ads dashboard on a laptop at a wooden desk in soft daylight.

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The UK Small Business Guide to Google Ads in 2026

A practical 2026 Google Ads guide for UK small businesses, covering account structure, campaign types, tracking, GDPR, budgets and bidding strategies that work.

6 May 2026 · 18 min read