Field notes from a working studio.
Tactical writing on local SEO, AI search, conversion engineering, and the parts of running a UK SMB website that agencies tend to skip. Researched, sourced, and dated.
AI for Removals Companies UK: Quotes, Surveys, Admin
A practical guide to AI for removals companies in the UK: faster quotes, video surveys, inventory lists and admin, with honest limits and where to start first.
Claude AI Supplier Negotiation Emails That Save Money
How UK small businesses can use Claude to prepare supplier negotiation emails, ask for better prices or terms, and stay in control of every send.
Translate Customer Messages with Claude AI
How UK small businesses can use Claude AI to translate customer emails and messages, with prompts, accuracy limits, data protection checks and a safe workflow.
Google AI Mode Links Update 2026: What UK Small Businesses Should Do
Google's 15 October 2026 update moves AI Mode source links higher and tests an official pages section. What UK small business owners should change this week.
AI for Opticians: UK Practice Guide
A practical UK guide to AI for opticians: recall letters, booking, enquiries and admin, with GOS fee context, College guidance and data protection limits.
Press Releases with Claude AI: UK Small Business Guide
How to write a press release as a UK small business, using Claude AI to draft faster while keeping facts, quotes and news angles that journalists accept.
Healthcare Review Stars Vanish From Google: UK Clinics 2026
Google appears to have stopped showing review stars on healthcare pages in 2026. What UK dentists, physios and clinics should check and change this week.
Website Hacked? What UK Small Businesses Do Next
Website hacked? A calm, step-by-step UK guide: contain the damage, clean the site, tell the ICO if data leaked, and get Google to drop its warning.
AI for Architects and Surveyors UK: Practical Uses
How small UK architecture and surveying practices can use AI for fee proposals, specs, reports and admin, plus what the RICS AI standard now requires.
Apple Maps Business Connect UK: Is It Worth Setting Up
Apple Business Connect is now part of Apple Business. What UK owners get on Apple Maps, how verification works, and whether it is worth an hour of setup.
Google's WhatsApp Button in Local Results: UK Owner Guide 2026
Google is showing a WhatsApp button in some local results. What UK small businesses should check, how to answer chats fast, and what it could be worth in £.
Heatmaps and Session Recordings for Small Sites UK
A practical UK guide to website heatmap tools for small businesses: what free plans really include, consent rules, and how to turn recordings into fixes.
AI for Financial Advisers UK: What the FCA Allows
A practical UK guide to AI for financial advisers: what the FCA allows, where Consumer Duty and SM&CR bite, and safe first uses for small advice firms.
Should You Show Prices on Your Website? UK Guide
Should you show prices on your website? A practical UK guide to when to publish prices, when to use ranges, and what CMA drip pricing rules mean for you.
Are Google Business Profile Posts Worth It for UK Businesses
Are Google Business Profile posts worth it? What the ranking tests and click data show, which post types earn clicks, and how UK firms can post well.
Google's Fake Author Warning: A UK Small Business Fix List for 2026
Google now calls fake author profiles, AI headshots and invented credentials deception. What UK small business owners should check on their blog this week.
WhatsApp Business for UK Small Businesses: App, API and Rules
How UK small businesses can use WhatsApp Business: app vs API, Meta's per-message pricing, PECR consent rules, setup steps and when it is worth it.
Why Mobile Visitors Don't Convert and How to Fix It
Mobile visitors bouncing without enquiring? Find out why phone traffic converts worse than desktop and the fixes UK small businesses can make this week.
Employee Handbook with Claude AI: UK Template Guide
How to draft an employee handbook template for a UK small business with Claude AI, what the law requires, and which policies to check before staff sign.
Price Increase Letters with Claude AI: Keep Customers
How to write a price increase letter to customers in the UK with Claude AI: what to say, how much notice to give, and how to keep loyal customers on side.