Field notes from a working studio.
Tactical writing on local SEO, AI search, conversion engineering, and the parts of running a UK SMB website that agencies tend to skip. Researched, sourced, and dated.
How to Use Claude AI for Small Business Accounts
A practical UK guide to using Claude AI for small business accounts, from bookkeeping prompts to MTD prep, with honest limits and real costs.
Claude AI vs Hiring a Bookkeeper: Real Costs for UK Small Businesses
Sourced 2026 figures on UK bookkeeper rates, Claude AI subscription costs, and an honest view of which jobs each can safely do for a small business.
Google's New AI Search Opt-Out Lands in the UK First (June 2026)
Google now lets UK site owners block their content from AI Overviews and AI Mode, and see AI impressions in Search Console. Should you opt out?
Can AI Do Your Bookkeeping? What UK Small Businesses Need to Know
A practical guide to AI bookkeeping for UK small businesses: what tools automate, what they get wrong, costs, and how Making Tax Digital changes things.
HubSpot vs Mailchimp for UK Small Businesses
An independent UK comparison of HubSpot and Mailchimp, covering current pricing, honest trade-offs and a clear way to choose for your small business.
How to Improve Form Conversions on Your UK Website
A practical guide to improving form conversion rates on UK websites, with sourced benchmarks, field-by-field fixes and tests you can run this week.
The Welcome Email Sequence That Converts for UK Small Businesses
A practical UK guide to building a welcome email sequence that converts, with sourced benchmarks, PECR consent rules and a five email structure you can copy.
CMA Forces Google to Play Fair: What June 2026 Rules Mean for UK SMBs
The CMA imposed fair ranking and AI content rules on Google Search in June 2026. What the UK's new conduct requirements mean for small business owners.
Google Ads vs Facebook Ads for UK SMBs
A practical UK comparison of Google Ads and Facebook Ads, with sourced 2025 benchmark costs, honest trade-offs and a simple way to choose for your budget.
Review Gating and UK Law: What You Can and Can't Do
Review gating breaches Google policy and now risks CMA fines under the DMCC Act. What UK businesses can and cannot do when asking for reviews.
Local SEO for UK Accountants: A Practical Guide
A practical local SEO guide for UK accountancy firms: Google Business Profile, reviews, citations and service pages that win local searches near you.
Website Conversion Rate Benchmarks for UK SMBs in 2026
What counts as a good website conversion rate for a UK small business in 2026? Sourced benchmarks for ecommerce, lead generation and paid search.
Local Citations for UK Small Businesses: What Still Works
Local citations still shape how UK small businesses rank on Google Maps and in AI search. Here is what works in 2026, what to skip, and where to start.
Core Web Vitals 2026: The Thresholds That Matter
Core Web Vitals in 2026 means three numbers: LCP under 2.5s, INP under 200ms and CLS under 0.1. Here is what each threshold means for UK sites.
Local SEO for UK Builders and Construction Firms
A UK-focused guide to local SEO for builders and construction firms: rank in the Google Map Pack, win reviews, and turn local searches into enquiries.
Google Ads vs SEO for UK Small Businesses
Google Ads or SEO for your UK small business? Sourced costs, click-through data and honest timelines to help you decide where your budget works hardest.
Local SEO for Electricians in the UK
A practical local SEO guide for UK electricians. Covers Google Business Profile, reviews, service area pages and citations, with sourced 2026 data.
Cut No-Shows at Your UK Hair Salon
Practical steps UK salon owners can take to reduce no-shows, from deposits and SMS reminders to fair cancellation policies, backed by verified UK data.
How to Appear in ChatGPT Answers (UK SMB Guide)
A practical UK guide to appearing in ChatGPT answers: crawler access, entity clarity, citations and content formats that get small businesses recommended.
The UK Small Business Digital Marketing Budget (2026)
How much UK small businesses should budget for digital marketing in 2026, with sourced benchmarks, a sensible channel split, and what to cut first.