How to Appear in ChatGPT Answers (UK SMB Guide)
A practical UK guide to appearing in ChatGPT answers: crawler access, entity clarity, citations and content formats that get small businesses recommended.
Generative Engine Optimisation (GEO): A UK SMB Beginner's Guide
A plain-English guide to generative engine optimisation (GEO) for UK small businesses: how to get cited by ChatGPT, AI Overviews and Perplexity.
Schema Markup Every UK Small Business Should Ship in 2026
Schema markup for small business explained: which JSON-LD types earn rich results in 2026, what Google has retired, and how to test it before you publish.
How to Get Cited by ChatGPT (and Stay Cited)
How ChatGPT Search picks sources in 2026, why Bing visibility now matters, and the concrete schema, robots and EEAT fixes UK SMBs should ship this week.
llms.txt: The New robots.txt for AI? What to Ship This Week
What llms.txt actually is, what it does and does not do, and how UK SMBs should ship a working file this week using Irvale's own as a worked example.
Ranking in Google AI Overviews: The 2026 Playbook
How Google AI Overviews actually pick sources in 2026, and the schema, content patterns and fan-out tactics that earn citations for UK SMBs.