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UK small business owner checking website traffic reports on a laptop in a high street office.

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ChatGPT Tracking Bug Hid AI Traffic in GA4: What UK Owners Should Do

ChatGPT stopped tagging many links from 8 to 15 October 2026, so AI visits showed as Direct in GA4. What UK owners should check, annotate and fix this week.

20 October 2026 · 9 min read

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