#pay-per-lead

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A UK electrician checking job leads on a phone outside a customer's home.

paid-media

Local Services Ads Move Into Google Ads: What UK Trades Face in 2026

Google is folding Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns from August 2026. What UK service businesses should do now.

30 July 2026 · 9 min read

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