Built around your brand, your buyer's decision path, and the conversion goals we agreed on day one. No themes, no page builders, no abandoned plugins. Production design files in Figma, design tokens that match the codebase, components your team can extend.
LCP under 2.5 seconds on mid-tier mobile, INP under 200 milliseconds, CLS under 0.1. Hit on real-user data, not just lab scores. Critical to ranking and to the AI crawlers that do not execute JavaScript before reading your content.
AA-conformant by default. Keyboard navigation, semantic HTML, ARIA only where needed, contrast ratios audited per page. The European Accessibility Act 2025 already affects UK businesses trading into EU markets — we ship compliant from day one.
Sanity, Contentful, or a custom CMS where it makes sense. Page-level edits, blog publishing, image uploads, all without touching code. Pre-built blocks for the recurring page patterns. Training session and a video reference for the team.

How ChatGPT Search picks sources in 2026, why Bing visibility now matters, and the concrete schema, robots and EEAT fixes UK SMBs should ship this week.

What llms.txt actually is, what it does and does not do, and how UK SMBs should ship a working file this week using Irvale's own as a worked example.

How Google AI Overviews actually pick sources in 2026, and the schema, content patterns and fan-out tactics that earn citations for UK SMBs.
Hire it as a single capability, or run it alongside the rest of the funnel under one accountable team. Revenue Engineering bundles website, booking, SEO, AI search, reviews and reporting from $1,450 a month.